Cognitive Behavioral Therapy (CBT) and brainwashing use similar methods to rewire the brain to achieve a change in thinking. Both are somewhat controversial. While CBT is guided by a therapist, it is largely performed by the subject on themselves. Brainwashing, on the other hand, is carried out by a controlling person or group through various means of communication. This process leads to a slow psychic change, almost as if the person has been hypnotized over time.
I personally got sober and changed my life using Alcoholics Anonymous (AA). I often joked that it was a form of brainwashing with a positive outcome. I underwent a gradual psychic change to alter my habits and cravings through books, lectures, and interaction with other people. To maintain long-term sobriety, I had to repeat this process over and over again.
In recent years, we have witnessed the brainwashing of the MAGA movement. I’m not talking about your uncle who is a die-hard Republican, but rather those who follow Donald Trump as if he were a prophet. Here is a man convicted of felonies, responsible for failed businesses, and involved in multiple affairs—issues that would have ended a past presidential candidate’s career overnight. Yet, many rub their eyes in disbelief, trying to understand why such behavior is overlooked. Trump aims to dismantle our system for his personal gain, and his followers cheer as if they are part of a great historical movement.
The reasons behind this phenomenon stem from propaganda and lies spread rapidly by modern cable TV and social media. These two platforms have become primary sources of “news.” Conservatives, with the assistance of foreign adversaries, have mastered their use to sway public opinion—even when those opinions work against people’s best interests.
This has led our country and the world to a precarious place, where the Doomsday Clock inches closer to midnight due to climate change or the threat of nuclear war. The country is closer to civil war than many want to admit, with backyard militias forming in once-safe communities. This is not a problem we can solve with force. We must find a way to deprogram these harmful notions—similar to how one must be deprogrammed from allegiance to a cult and its leader.
Some of my suggestions may seem counterintuitive. One error we make is shaming those with opposing beliefs. Shaming only repels them further. We need to lead by example. I have liberal friends I ignore just as much as conservative ones because they stir the pot with talk of broken promises and slogans.
It’s okay to ask those whose opinions you are trying to sway questions about their beliefs. If their information is clearly fake, they may come to realize it over time. Their responses may also offer insights that we can learn from. Stop treating this like a rival sports game—not everything the other side does is bad. Aim for middle ground.
Research thoroughly. Use a reliable media bias chart to do so. You cannot make valid points by quoting sensationalist outlets on either side. Stick with sources like the Associated Press (AP), BBC, Reuters, and similar organizations.
When possible, compare the cult’s ideology to reality, using the research you’ve gathered. Sometimes, a softer approach may be needed—return to asking questions. Asking questions builds trust and shows that you’re willing to listen. This may prompt the other person to research facts on their own.
It’s important to share factual information about the cult leader’s criminal activity or immorality. Though this information may not sink in at first, repeated exposure can lead the person to realize they are following someone who does not practice what they preach.
Similarly, point out the cult’s inconsistencies with real-world events. Don’t argue—just share how you feel. It’s okay to express your feelings. Freedom of speech still exists.
Be gentle with your MAGA-influenced friends. It can take years to return to normalcy. After World War II, many Germans did not discuss what happened for years. Healing takes time, and we must recognize these cult members as victims of extreme gaslighting.
Teamwork is essential. Don’t attempt to deprogram someone or a group on your own. Join an organization that spreads the word through a recognized, non-partisan brand.
Cult members need a safe place to return to. Many of us have held different political beliefs over the years and changed our minds. It’s okay to change. They need to feel welcome and find a new community. This group may not align perfectly with yours, and that’s okay if the group’s values prioritize the common good over blind loyalty to a leader.
Ultimately, patience, empathy, and thoughtful dialogue are key to helping those under the influence of harmful ideologies find their way back to reality.